This is a process book spread for my Contextual Research class at SCAD based off of how to grow a fan base as a local up and coming band. After reasearching, each member was to individually create a product based off of the research shown.
Our research group followed Cusses (a local band from Savannah) around for several weeks, trying to become a part of their music scene. We interviewed and sent out cultural probes to individuals and band mates to further our understanding of word of mouth.
Time: 8 weeks
Type: Group project
Programs used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Pro X, Microsoft word, Final cut Pro.